User-generated content (UGC) is original content for either a product or service that is brand-controlled but creator-created. UGC comes in many forms, including videos, reviews, unboxings, blog posts, and podcasts.

UGC is more authentic, genuine and relatable than the polished content usually created by brands. People trust people and people buy from people.

UGC is brand-controlled but human-created genuine content that acts as social proof that positively influences the buyer journey. Check out the benefits Q below.

Yes, you could - and it would pay dividends for your brand engagement and sales.

But you would have no control over how that content was created, what the setup looked like, what was said in the content and you would need to wait until the products are released before content could be made - which is problematic for your content strategy.

By hiring my services as a UGC creator, your brand would have full control over the content brief, deliverables, script, products/services highlighted and able to create content ahead of releases and seasonal events - making your social media manager’s life easier.

A recent report by Stackla, states that 79% of people say that UGC highly impacts their purchasing decisions.

UGC posts on social media have a 35% higher engagement rate than branded content.

Consumers are 2.4x more likely to perceive UGC as more authentic than branded content.

UGC content featuring brands drove 6.9x higher engagement than content that brands made themselves.

Convinced you yet?

UGC is normally either photography or videography based.

There are two conventional types of UGC: Organic and Paid Content.

Although my expertise is in Product Placement UGC - this is content that feels native to social media and is more demonstrative of lifestyle content with the product/service integrated. It is UGC that can be used both organically and paid but it doesn’t feel like an ad and isn’t overly salesy.

UGC isn’t just for social media.

Of course you have organic and paid ad usage on social media but there are also other uses for this content.

Digital:
Website - product demos, user testimonials, step by step process. The authenticity of UGC can help humanise your website, brand and make your product or service more appealing through social proof.

Digital Ads - This includes website banners, display ads, pop ups. UGC can be utilised and adapted for all digital advertising to humanise your brand across multiple digital touchpoints.

Podcast/Streaming Services - UGC is typically video driven, but it can be adapted to suit audio only campaigns on podcasts or streaming services.

VR/Metaverse -As the adoption of the metaverse and VR worlds take off, UGC can be utilised and adapted for ads within these virtual spaces and games.

Offline:
Print - My range of UGC Photography can be utilised in print campaigns within newspapers, magazines, flyers, zines etc. It can also provide stand out through in-flight materials and displays.

Broadcast - UGC works well digitally but it can also extend to broadcast campaigns including TV and Radio.

OOH - UGC Photography can be utilised in OOH billboards and posters, whereas video UGC can also be adapted for digital billboards, digital bus shelter or tube advertising.

There are many applications for UGC, you just need to find the right creator who is capable of adapting the content to suit its environment.

That’s me! Please drop me an email and I’d love to discuss your specific campaign needs.